The Golf Simulator at the Car Dealership

The automotive market has never been an easy industry. There has always been strong competition and manufacturers or importers regularly put pressure on the automotive dealership.

In recent decades, more and more manufacturers have come into the country with their own companies and importers have not received any new import contracts. After that, the national branches of the manufacturers began to open their own workshops, primarily in the metropolitan areas where most of the business was to be found. The fact that this was accompanied by a drastic lowering of the margins is no longer a secret today.
And now comes the next step. The online sale of automobiles directly by the manufacturer. Tesla has shown the way and the others are now starting to jump on this bandwagon. BMW uses the MINI brand to test this project and in 2 years the rest of the group will follow. This means that you can then only buy the cars online and exclusively from the manufacturer. If things go well, then the dealers with an assigned sales region may still get a small commission. Price negotiations – if there will be such a thing at all – are only conducted by the manufacturer. The traditional car dealership may then hand over the new car to the customer and at the same time buy the "used car" from him. The car dealerships – as we know them today – will become delivery centers, dealers of 2nd hand cars and workshops.

These "downgraded" car dealerships will have to make even more effort in the future to stay in business and with their customers. Additional services may be necessary. The hotels have shown this with various offers (wellness, children's games, sports simulators, etc.).

This could well be a role model for the automotive industry. Why shouldn’t a car dealer buy a golf simulator as an additional service? Customers could, for example, do without a free rental car, and instead spend the waiting time with a round of golf in the simulator and on top with a lot of fun. Of course, the dealership could also rent out the simulator as a kind of indoor sports center and thus attract potential customers.
And on top of that, managers could play a round of golf with his partners, customers, friends or potential new customers. Such a golf simulator would then be part of the company and the acquisition and operating costs are thus operating expenses.

Some car brands (Mercedes, BMW, Porsche, etc.) will have more "Golf-affine" customers than others, but it could also be of interest for the others to stand out from the crowd of the industry in this way. Many golf players will happily accept such a fringe benefit form their car service partner.